Problem: If you wear eyeliner, you know the dangers of tears, rain, or even humidity when it comes to keeping it from running or smudging.
Solution: If you want to avoid looking like a raccoon in cause by these circumstances, you can try the adhesive eyeliner strips. They are colored strips that you can place on your eyelid close to the lashes.
Idea Generation
Those who wear eyeliner wear it to highlight their eyes. It gives them a clean fresh look when applied correctly. However, eyeliner can get messy. If you rub your eyes by accident, or your eyes water from crying, wind, or irritation, or if the humidity in the air gets to the eyeliner it will smudge and run. These factors turn the clean fresh look into a rundown tired look. The adhesive eyeliner strips will stop the smudging and running problem.
Idea Screening
The adhesive eyeliner strips come in many colors, size adjustable, flexible, and best of all they stay where you put them. When water or humidity come into contact with these strips, the color and clean line will not be altered. These disposable strips will be very thin and flexible, yet easy to apply with tweezers. They will come in one size and can be cut to the thickness and length that suits you. They are also easier to remove than the typical eyeliner.
Business Analysis
The adhesive eyeliner strips will be $3 a pack(30 pairs per pack). They are very quick and inexpensive to produce.
Development
The product will be made from a lightweight waterproof material and with a safe adhesive. They will come on a clear piece of plastic so they can easily be removed from the package (like a sticker).
Test Marketing
The testing market will be a group of women with different types of jobs and daily tasks.
Commercialization
The product will be advertised in woman’s’ magazines and television commercials and paper ads for department stores and drug stores.
